Today, more than 17,000 restaurants across the country are participating in Dine for America, our nationwide, industry-wide fundraiser to benefit the American Red Cross and its hurricane relief efforts. Nevada has 117 restaurants signed on and as you know many of our restaurants have already been had fund raisers for the gulf region.
We want to remind all of you that your support - whether you're involved as a participating restaurant or you're dining out at any of the participating locations - is greatly appreciated. We hope you'll also encourage your work colleagues, friends and family to also Dine for America today! Whether it's your morning cup of coffee, a business lunch or dinner with friends and family - these every activities can make a significant difference to those who have suffered the devastation of the Gulf Coast hurricanes.
National Restaurant Association President and CEO Steve Anderson is in New York City today conducting various national media interviews to promote Dine for America. In addition to early morning appearances on CNN Headline News, CBS Early Show and CNBC's Squawk Box, Steve will also be on FOX News/Your World with Neil Cavuto this afternoon at 4:00 p.m. EST. Additionally, in case you missed it - a full-page, color ad is in today's USA Today (Life section, p.5D), promoting Dine for America.
We hope you will do your part to helping make today one of the most successful and significant industry-wide efforts that will help raise millions to assist those in need in the affected region.
For those who are participating, we also would like to encourage you and your staff to capture today's activities by sending us any photos or video footage that you might take to help us with any post-event promotion. Additionally, we may be able to use the photos for our web site and/or newsletter, and recommend you do the same.
We are looking forward to a spectacular Dine for America event today, and thank all of you for your commitment and dedication!!